Multimedia
NIQ SnapView
The NIQ SnapView takes the Full View™ and zooms in, allowing you to explore micro insights about your targeted categories. With the promise of uncovering four new insights each month, brands can stay informed about the latest developments within their chosen categories. These insights answer pertinent questions, guide strategic decision-making, and facilitate proactive responses to evolving market dynamics.
February 2024
BEVERAGE
Factors Fueling Energy Beverage Growth
In the dynamic ready-to-drink aisle, Energy Drinks continue to outperform. What can we learn from this powerhouse category’s success? Click to download the infographic
GROCERY
Online Shopping Dynamics in the Grocery Dept
In the last 3 years, the Grocery Department has grown its Online Sales by nearly 39% (2x In-Store). Click to download the infographic
HEALTH
Patches: An emerging delivery format across the health aisle
What began as a skin care phenomenon has spurred new product development and consumer interest across various healthcare categories. Click to download the infographic
SEAFOOD
Seafood and SpectraTM Lifestyle Profiles
Salmon is the largest dollar grossing Fresh Seafood category with almost $2 Billion more dollar sales than the next largest category. Click to download the infographic
Beverage
BEVERAGE Jan 24
Functional Claims in the Beverage Category
Metabolism Support and Obesity Support claims drove the fastest growth in Functional Beverages this year. Click to download the infographic
BEVERAGE Feb 24
Factors Fueling Energy Beverage Growth
In the dynamic ready-to-drink aisle, Energy Drinks continue to outperform. What can we learn from this powerhouse category’s success? Click to download the infographic
BEVERAGE Webinar Feb 24
Functional Beverage Trends
Join NIQ’s Beverage experts as we explore the Functional Beverage market. Click here to watch on demand.
Beauty, Baby, Personal Care & Health
WELLNESS
Post COVID Cold & Flu Trends
Seasonal peak volume for Remedy Categories* have almost doubled post covid while Preventative Categories**continue to decline. Click to download the infographic
HEALTH Feb 24
Patches: An emerging delivery format across the health aisle
What began as a skin care phenomenon has spurred new product development and consumer interest across various healthcare categories. Click to download the infographic
HEALTH Webinar Feb 24
Emerging Opportunities in the Health Aisle
Discover the latest trends and opportunities in the Vitamins & Supplements market. Click here to watch on demand.
Grocery
GROCERY
Hispanic Shopping Dynamics in the Grocery Dept
Since Q1 2021, the Grocery Department has grown its Sales from Hispanic Consumers by nearly 30%. Click to download the infographic
GROCERY
Online Shopping Dynamics in the Grocery Dept
In the last 3 years, the Grocery Department has grown its Online Sales by nearly 39% (2x In-Store). Click to download the infographic
Perishables
SEAFOOD
Seafood and SpectraTM Lifestyle Profiles
Salmon is the largest dollar grossing Fresh Seafood category with almost $2 Billion more dollar sales than the next largest category. Click to download the infographic
Unlock the Power of Data
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