Beauty & Personal Care

NIQ insights power the beauty industry

NielsenIQ (NIQ) provides unique insights and robust analytics to meet the beauty and personal care needs of manufacturers, retailers, and beyond, enabling companies of all sizes to make strategic decisions to drive their business forward.

Committed to providing the Full View™ of the beauty consumer, we deliver actionable insights that are as broad in scope as they are deep—so that you can take immediate action to meet consumer demand and drive growth.

Understand evolving beauty consumer habits across online and offline channels with NIQ's Omnishopper solution. Develop data-backed plans and tailor-made strategies unique to your customers–wherever they shop.
Improve decision-making and innovation with NIQ BASES, the world's largest set of behavioral data that empowers you to meet ever-changing consumer demand. With innovation, renovation, strategy, and go-to-market optimization, NIQ BASES is your partner for success.
Ensure the right pricing and promotion strategy with more granular data and more accurate recommendations.
Uncover blind spots and stay ahead of emerging trends with NIQ's Retail Measurement Services (RMS). NIQ measurement is the global industry standard for quality data on product movement, market share, distribution, price, and other market-sensitive information across 90+ countries.
Win the digital shelf improve sales performance and boost retailer collaboration with predictive analytics from our cutting-edge profitability, assortment, and supply chain AI solutions.
Measure the market through the lens of claims, certifications, and ingredient-level product characteristics for deeper insight into what's important to consumers.

Coming soon:
Full View of Beauty Channel

NielsenIQ’s Full View of Beauty Channel delivers a unified, comprehensive view of beauty performance across grocery, drug, mass, prestige, specialty, department store, and Amazon—spanning retailers like Ulta Beauty, Sephora, and Sally Beauty. It provides unmatched transparency, enabling brands and retailers to benchmark more precisely, identify growth opportunities faster, and compete more effectively in an increasingly complex market.

Press Release

Webinar On-demand

Beauty E-Commerce 2026: The New Rules of Growth

Who's Winning, Who's Disrupting, What's Next?

Drawing on exclusive NIQ Digital Purchases insights from 5M+ real online shoppers across Europe, this webinar will deliver a data-driven perspective on the key disruptors and trends redefining the market, and what they mean for prestige beauty brands. 

Watch Now

Reports

US OTC Impact on TikTok Shop

Over-the-counter (OTC) health products are taking TikTok Shop by storm—especially supplements, vitamins, and oral care, which dominate consumer spending in this space. Leading the charge are trending brands like Microingredients, Mary Ruth’s, and Gurunanda, capturing the attention (and wallets) of a younger, diverse, and budget-conscious audience.

Whole Body Deodorant: Premiumization of a Mature Category

This report explores how whole body deodorants are driving incremental growth in a mature category by commanding higher price points and attracting affluent, multicultural consumers.

Global Sun Savvy: 2025 Sun Care Trends

The insights cover regional perspectives and performance on Sun Care, uncovering the market growth opportunities, as well as detailing who the Sun Care consumer is and how seasonality, weather and promotions influence performance. Learn more about what is driving the category forward and how future of the category could evolve.

Global What Can Beauty Learn from the On Premise in 2025

"The On Premise sector offers unique insights and opportunities for the beauty industry. From personalized experiences to trending cocktail flavours, On Premise environments provide valuable lessons for beauty brands.