NielsenIQ Activate
Create value for your brands and gain more revenue with retail media intelligence.
Power ads that work for customers, retailers and brands
NielsenIQ Activate is a unique SaaS platform, leveraging AI, that takes your retail media program from insights to actions to measurements. It is a single platform that brands and retailers can use to launch campaigns and measure the impact of ads across all channels.
Deliver a solution that you and your brands can use to gain insights, launch campaigns, and increase ROAS, while accelerating new monetization opportunities for your business.
Understand the impact of your efforts
Measure the uplift of offers and ad campaigns across physical and digital channels.
Find the perfect audience match
Identify perfect targets in a few clicks with in-app dedicated audience and segmentation application and export them to owned and external media.
Know what your customers want
Discover granular customer preferences and behaviors by leveraging AI, and proactively identify risks and opportunities for brands and retailers.
Integrated into the retail media ecosystem
Interface with ad servers to score ad alternatives in real time according to each customer’s profile, and easily export audiences to the ad activation unit.
NielsenIQ one platform
For quick time-to-value and seamless integration
Increase media revenue
With an innovative and tech-driven solution
Proven and engineered for scale
Solutions that brands love to use to go from insights to action to measurements
You are in control
Self-serve mechanisms augmented with customer success
The win-win benefits of NielsenIQ Activate
1
For Retailers
- Increase retail media revenue
- Gain sustainable investments from CPGs
- Create more effective engagements
2
For Brands
- Access key insights
- Measurements they can trust
- Make smarter investments
3
For Customers
- Timely engagement
- Valuable content
- Personalized experience
How NielsenIQ Activate works
01
The most relevant content in real-time
Powerful data and actionable recommendations maximize profitability and eliminate wasteful trade spend.
02
Combining depth and granularity
NielsenIQ Activate audiences and build leveraging our AI platform that scans thousands of attributes for each customer and each product, enabling users to understand lifestyle preferences and avoid constraints such as competing offers or sensitive topics.
03
Aligned objectives ensure strong ROAS
By empowering your brand partners to rationalize their media spend and measure the impact of their content across all channels, you create a more optimize cycle of supplier-funded promotions, one where you as a retailer derive more value, and where your brand partners can measure how the programs they fund on your platform create better engagements with customers.
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