Connected collaboration

Powered by NIQ Activate

NIQ enables best-in-class collaboration to power mutual supplier and retailer growth delivered in one connected platform.


Collaboration made simple

NIQ Activate enables retailers and suppliers to quickly align on objectives and business decisions in today’s dynamic marketplace. ​One collaborative, connected platform that integrates a retailer’s transaction log and customer loyalty data with NIQ’s best-in-class core measurement data and real time analytics.

Optimize your mutual business by collaborating with suppliers across supply chain analytics, assortment and promotion analytics, category and customer analytics, personalized offer management, and retail media intelligence.


What makes us different?
What makes us different?

The win-win-win benefits of connected collaboration, powered by NIQ Activate

For Retailers

  • Gain sustainable trade investments
  • Drive business objectives with suppliers
  • Grow customer loyalty

For Brands

  • Access to key insights
  • Mutual, profitable growth
  • Improve ROI and measure results

For Customers

  • Personalized experiences
  • Relevant, valuable content
  • Timely engagement
NIQ Activate
NIQ Activate

Collaborate with suppliers to go from data, to insights, to activation all in one platform

  • Advanced, AI-based platform
  • One version of the truth
  • Mutual, profitable growth

Supply Chain Analytics

Partner with suppliers to mitigate risks, assure on-shelf availability, optimize costs, maximize revenue, and manage service level compliance.

Assortment & Promotion Analytics

Inform collaborative decision making with your suppliers to maximize assortment and promotion effectiveness while measuring the impact.

Category & Customer Analytics

Define customer-centric, data-driven strategies with your suppliers to connect with customers and harness the power of your customer data.

Personalized Offer Management

Align with suppliers on target audiences and segmentation to deliver personalized offers across all channels to build customer loyalty.​

Retail Media Intelligence

Drive new revenue streams, plan and execute campaigns, and measure performance with suppliers for to increase return on ad spend.

Get started on your pathway to growth

We know not every question has an easy answer. Tell us your unique situation or what might you might need, and we’ll work with you to build a solution that makes your life easier.

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