Analysis
Connected collaboration
NielsenIQ enables best-in-class collaboration to power mutual supplier and retailer growth.
Collaboration made simple
One connected suite integrates retailer’s transaction log and customer data with NielsenIQ’s best-in-class core measurement data and real time analytics, enabling retailers and suppliers to quickly make decisions in today’s dynamic marketplace. Optimize your mutual business by collaborating with suppliers across market insights, supply chain, merchandising analytics, customer insights, personalized offers and retail media.
The win-win-win benefits of connected collaboration
1
For Retailers
- Gain sustainable trade investments
- Align and drive business objectives with suppliers
- Grow customer loyalty
2
For Brands
- Access to key insights
- Mutual, profitable growth
- Improve ROI and measure results
3
For Customers
- Personalized experiences
- Relevant, valuable content
- Timely engagement
Partner with your suppliers on business-critical decisions using advanced, modern tools
- One connected suite
- Unlimited partnership power
- Exponential growth potential
Supply Chain
Optimize cost (shipping, stock, spoilage) and maximize revenue while effectively managing supplier relations.
Merchandising Analytics
Powerful data and actionable recommendations maximize profitability and eliminate wasteful trade spend.
Customer Insights
Analyze trends in your category to connect with customers and drive your business.
Personalized Offers & Retail Media
Personalize marketing content to strengthen customer loyalty, boost engagement, optimize ROAS, and increase sales.
Unlock your opportunity
We know not every question has an easy answer. Tell us your unique situation or what might you might need, and we’ll work with you to find a solution that makes your life easier.
