NielsenIQ Pet hub

The most complete coverage of pet market consumer intelligence and insights across consumables and supplies

Our suite of solutions aligned to the pet market offer robust coverage to deliver in-depth insights. NielsenIQ provides a comprehensive view of the total pet retail market to the industry, covering all online & offline sales.

Emerging and Growth NielsenIQ Pet Products Hub

Byzzer powered by NielsenIQ provides emerging and growth pet brands access to the most complete coverage of pet market consumer intelligence and insights on the market to take your brand to the next level – without breaking the bank


The pet industry is growing; make sure you’re ahead of the trend

Pet ownership has reached an all-time high in the U.S. with over 70% of households currently owning a pet. The industry continues to see increased humanization of pets and overall spend on wellness-focused premium products. Now more than ever it is important to have clear line of sight into critical insights to remain competitive.

What makes us different
What makes us different

NielsenIQ provides the only holistic view of pet in the marketplace ​​

  • Food
  • Consumables
  • Supplies
  • Omnichannel
  • Pet specialty, neighborhood & indy pet

Complete coverage

NielsenIQ offers the broadest pet channel coverage in the industry including exclusive specialty pet retailers, fueling powerful & actionable insights to drive your business.

Unmatched pet item coverage & attribution

Most extensive pet item database in the industry, with custom pet characteristics and robust product attribution providing critical granularity.

Pet industry leaders

NielsenIQ is the chosen partner of manufacturers comprising 90% of all branded pet sales, selected by APPA for critical market measurement and the exclusive insights provider for WPA.

Unlock your opportunity

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.

In the second edition of NielsenIQ’s Quarterly Pet Industry Trends Report, we immersed ourselves into pet inflation trends and its impact on pet consumer behavior to answer a critical question — how are pet consumers reacting to increasing prices and inflation?


Our solutions help you capture market share amid rapidly changing consumer buying preferences to differentiate your shopper experience from competitors

Size the market opportunity

Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.

Understand the consumer intent

Capture pet consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.

Maximize product discoverability

Suite of solutions that utilizes attribution data to determine pet trends and growth opportunities, enabling product ideation and marketing optimization.

Innovate your products

Understand the intent behind pet consumer sentiment to bridge the innovation gap and maximize your return.

Supporting small to mid-size businesses

We know visibility is a priority for small businesses. NielsenIQ’s Byzzer, a data and insights platform designed for small businesses, can help you gain market share and stay ahead of competition by leveraging comprehensive data and insights for a wholistic view of the pet market.

Featured reports
Featured reports