No matter the size of your brand, you deserve the Full View

You shouldn’t need a team of data miners or an unlimited budget to act on data. NIQ’s Byzzer brings small businesses and emerging brands the market intelligence you need, when you need it, at a price that fits your budget.

Act Fast, Act Smart

Grow market share across retailers like Whole Foods, Amazon, Target, Sally Beauty, Pet Supplies Plus, online, independent retailers, and more. From ad hoc reports to a Byzzer platform subscription our team will help you access the most comprehensive retail and consumer data on the market to take your brand to the next level—without breaking the bank.

Grow your brand with Byzzer, powered by NIQ: 

Full Market Coverage
Comprehensive POS & Shopper Data
Flexible Data to Suit Your Needs
Solutions for Every Stage of Growth

Webinar on Demand: Growing Sales with Omni

Learn how Omnisales data can help your brand grow in 2023 and beyond.

Let’s Grow, Together

Businesses at different stages have diverse needs. Whether you’re looking to nail your next retailer pitch, are expanding distribution, or need to defend your turf, we have the data and tools you need to succeed. From personalized subscriptions to ad hoc reporting, you can get the data you need without spending your entire budget.

Don’t Just Take
Our Word for It  

A large community of retailers and manufacturers like you use NIQ data to add value and grow their brands. With access to comprehensive reporting, in-person events, and consultations, there’s something for everyone.


Trusted data supplier to 1000s of brands


Give It a Try, No Strings Attached

Get 3 free reports to understand your brand, category, and a few competitors for the category of your choice.

SMB Associations

NIQ proudly works with industry associations like StartupCPG, Foodbevy, and Naturally Network to help get retail data and resources into the hands of small and emerging brands. Members of these organizations can get special discounts, invites to exclusive events, and more.