Beverage Alcohol hub

The Full View of the beverage alcohol market

NIQ provides the most robust, comprehensive data available in the beverage alcohol market. Trusted by industry leaders, our unrivaled omnichannel view uncovers blind spots to enable you to win in this complex market.

Emerging and Growth Beverage Alcohol Hub

Emerging BevAl brands face stiff competition in the market. Byzzer powered by NielsenIQ provides these brands with the same robust, comprehensive data across the total beverage alcohol industry as the big brands tailored to your unique brand and budget.

Overview
Overview

Know and grow your business, in every channel​

We partner with the industry’s leading distributors, manufacturers, and retailers to bring unrivaled data to the beverage alcohol industry. With state and county liquor laws constantly changing, we enable brands to understand markets before entering them or adjusting their assortment. NIQ’s unique database coding provides granular views into all alcohol categories and channels so you can make educated decisions for your business growth. Coupled with the only combined view of on-premise (restaurants, bars, nightclubs) and off-premise (retail, grocery) alcohol sales available.​

Know and grow your business, in every channel​

We partner with the industry’s leading distributors, manufacturers, and retailers to bring unrivaled data to the beverage alcohol industry. With state and county liquor laws constantly changing, we enable brands to understand markets before entering them or adjusting their assortment. Our unique database coding provides granular views into all alcohol categories and channels—enabling you to make educated decisions for your business growth. Coupled with the only combined view of on-premise (restaurants, bars, nightclubs) and off-premise (retail, grocery) alcohol sales available.​

What makes us different
What makes us different

Trusted industry resource​

NIQ is proud to partner with over 150 US and global beverage alcohol industry clients. These leaders are engaged with us on topics at the forefront of what matters most to you. We are the trusted partner and preferred choice among key industry players to lead engagements and provide buzz-worthy insights that are invaluable to the industry.

Unrivaled omnichannel coverage​

NIQ’s omnichannel view is superior to anything else in the marketplace. We integrate on-premise (bar/restaurant), off-premise (in-store), online, and direct-to-consumer sales data to provide seamless analytical capabilities delivered in an intuitive, self-serve platform enabling clients to identify trends and potential challenges.

Comprehensive market view​

Our alcohol database provides a unique lens into state coverage including small chains, independents, and large retailers – uncovering any blind spots. As state and local laws change, we quickly adapt to bring context and detail to the retail reporting landscape. Uncover granular insights with access to hundreds of beverage alcohol characteristics to identify emerging trends. ​

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Channels​ we serve
Channels​ we serve

Manufacturers

Understand trends quickly, make informed decisions, and grow your businesses. Our omnichannel solutions provide you with a single source of data to analyze your business. ​

Distributors

Consistent KPI’s and performance reporting—translated in an actionable form. Reporting out the same numbers by manufacturers and distributors creates trust within the three-tier system.​

Retailers

Our unmatched commitment to detail with local and regional reporting makes us unique in the beverage alcohol industry. Thanks to our synergistic partnerships with retailers, we have market-leading retail coverage that we are constantly looking to expand by regularly investing in retail partnerships.​

 

We support businesses of all-sizes​

We know visibility is a priority for small businesses. NielsenIQ’s Byzzer platform makes retail data actionable and accessible to small businesses in and easy to use platform. ​

Press release

NielsenIQ acquires CGA to build market-leading on-premise measurement capabilities​