There are over 200 product categories in an average market. If public data is available, it usually is very aggregated or old. And seldom granular enough for answering questions like:
- What is the market trend in my category?
- How are my products performing compared to my competitors?
- What channels are really working for me?
When you know the answer, you can learn when it’s time for introducing new products, or it can point you towards a successful idea or better distribution channels.
In other words – a map to growing your business.
“Insights-driven companies will be three times more likely to outperform their competitors””Predictions 2022: Customer Insights”, Forrester
Today’s challenger brands, need to know more, make better decisions, and deliver better outcomes for your organizations and your customers.
NielsenIQ offers you and your business:
An agile and flexible solution
Designed for entrepreneurs, small and medium businesses – designed to give you the power and freedom with data via our single access point.
With affordable pricing
Start with a small investment to unlock new growth potential with accurate data to achieve fast ROI.
Easy to use
Deliverables via our always-on platform, with a simple & easy to use interface, providing actionable insights to grow your business.
Use reliable market data to:
- Understand the marketplace
- Monitor your competitors’ performance
- Find arguments to get more listings
- Identify your next big opportunity
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Expand your horizon. Get the confidence to make data-driven decisions to grow your business