Data and insights to empower small and medium businesses

Growing economies are built on successful entrepreneurship. NielsenIQ data designed for entrepreneurs helps you keep track of market shares, stay on top of market trends, and build strategic plans.​ Understanding your customers, competitors, and the market you operate in is key to your growth.

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You’ve probably been looking
for answers to questions like

What is the market trend in my category?
What channels are really working for me?
Are my products priced correctly?
How are my products performing compared to my competitors? ​​

The answers come in the data, which in turn
can build the map to growing your business.

Accessibility to data that is easy to use is now possible with NielsenIQ.

Featured Report
Brand strategy meeting in a small business

Brand strategy essentials for scaling SMB growth and leading retail trends

Download this report from NielsenIQ to understand the brand strategy essentials small and medium-sized businesses (SMBs) can use to scale growth through an actionable framework on the strategic playing field for smaller brands.

Featured Article
Founder about to watch free webinar
Deutschland, NRW, Köln, Altbauwohnung, Mann mit Hund und Laptop, stay at home

Webinar: Get inspired for growth – the balancing act

With limited analytics budgets available for most SMBs, it is important to identify the opportunities and focus on the approaches that will matter most. Join NielsenIQ as they reveal how SMBs can balance growth and risk in a year of challenges.

Featured solution
Featured solution

Connect Express Go​

Expand your horizon. Get the confidence to make data-driven decisions to grow your business ​


NielsenIQ offers you and your business:


An agile and flexible solution​

Designed for entrepreneurs, small and medium businesses – designed to give you the power and freedom with data via our single access point.​


With affordable pricing​

Start with a small investment to unlock new growth potential with accurate data to achieve fast ROI.​


Easy to use

Deliverables via our always-on platform, with a simple & easy to use interface, providing actionable insights to grow your business.​

SMB market share
around the world

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Stay ahead by staying
in the loop

Sign up to Data Bytes by NielsenIQ to stay connected with the latest SMB insights​

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Fuel your growth

Contact our dedicated small to medium business team to see how your business can access market, category and channel data.