Capture consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.

The shopper journey is all around you

Changing habits take consumers from brick-and-mortar browsing to online purchasing and back to stores for curbside pickup. Increase your wallet share by clearly seeing and fully understanding movements across categories, brands, and retailers.

  • Follow the same shopper across channels
  • Track omni leakage and shopper shifts
  • Uncover blind spots with expanded coverage

Buying behavior online and offline

Today’s shopper moves more fluidly across retailers and channels, making it ever more  challenging to see the full landscape and how to prioritize opportunities. Through NielsenIQ Omnishopper, your business can follow shopper behavior and understand evolving consumer habits, enabling you to develop data-backed plans and tailor-made strategies unique to your customers.

Key features
Key features


Highest data quality

Unrivaled accuracy and trend powered by NIQ’s exclusive POS truth sets so you can identify blind spots and growth opportunities.


Largest sample size

Unmatched scale and representation for a comprehensive understanding of today’s omni shopper, and our panel continues to grow.


One single platform

View panel data together with sales and share on one common self-serve visualization tool, for an enhanced user experience.


NielsenIQ Discover

Unleash the power of real, trusted data housed in a robust, intuitive, integrated visualization that supports both power users and casual users.


How can we help you?

We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.