Consumer 360 Agenda
Monday, May 13
3:30 – 4:30 PM NIQ Showcase
4:30 – 6:00 PM General Session & Opening Keynote
6:15 – 10:00 PM Welcome Reception & Dinner
Tuesday, May 14
7:00 – 8:15 AM Breakfast, NIQ Showcase
8:30 AM – 12:00 PM General Session
12:00 – 1:00 PM Lunch, NIQ Showcase
1:00 – 4:15 PM General Session
4:15 – 5:30 PM NIQ Showcase
6:30- 10:30 PM Dinner
Wednesday, May 15
7:30 – 8:45 AM Breakfast, NIQ Showcase
9:00 AM – 12:00 PM Breakout sessions, NIQ Showcase
12:00 – 1:00 PM Lunch, NIQ Showcase
1:00 – 5:30 PM General Session & Closing Keynote
6:30- 10:30 PM **Can’t Miss** Closing Party
Thursday, May 16
Departures
Additional information to follow
Agenda subject to change
Mainstage
Dive into the future of retail and join us as we envision the full magnitude of possibilities reshaping the consumer measurement landscape. From the transformative power of artificial intelligence to the disruptive potential of emerging technologies, Consumer 360 will illustrate the implications and opportunities of the radical shifts unfolding across the industry and empower you to navigate 2024 and beyond the with confidence and foresight.
Leading experts, innovators, and fellow forward-thinkers will deliver a range of thought-provoking discussions, visionary presentations and actionable insights to help future-proof your playbook and equip you with the latest strategies and new approaches necessary to innovate and thrive in today’s hyper-charged environment.
2024 Founder’s Pitch Slam
Get ready for the second annual NIQ Founders Pitch Slam for Emerging Brands!
Pitch Slam is back at Consumer 360 and it is bigger than ever. As one of the largest CPG pitch slams of the year for founding entrepreneurs, this event provides a rare opportunity for emerging CPG brand makers to pitch their products to an esteemed panel of industry executives from across the retail, investment and global brand communities at C360 in Phoenix. All audience members will have the opportunity to vote for their fan favorite among the top five finalists.
This unique competition provides the pitch slam winner with exclusive access to NIQ’s data experts to help build their brand through the lens of best-in-class data and analytics. Five finalists will receive an all-expenses paid trip to C360 for the live pitch, vying for the ultimate prize package.
Join us and discover how to better understand and master the new realities required to stay ahead of the next waves of change.
Judging panel to be announced
Breakout sessions
Continuing the engaging mainstage conversations, breakout sessions will provide conference attendees the opportunity to dig-in further on hot topics and connect with NIQ thought leaders and industry counterparts from across the retail, manufacturing and tech industries. The robust session lineup will highlight a range of important topics, such as predictive analytics in the era of generative AI; driving long-term growth beyond price and inflation; reinventing measurement; diagraming the perfect digital store; building consumer connections; transformative merchandising insights and much more.
Activating Winning Merchandising Insights Using 3D Virtual Testing
Virtual shelf testing can be an attractive alternative to testing in live stores, but current 2D solutions fall short of providing a realistic environment for testing. Join this session to learn about how Ferrara Candy partnered with NielsenIQ to use its SmartStore 3D virtual shelf testing solution to drive sales through merchandising optimization. Hear about how leveraging NIQ’s expertise and innovative 3D solution can generate insights to activate wins with customers and shoppers.
Diagraming the Perfect Digital Store
Online item availability is integral to a successful e-commerce journey and it’s critical that products are available and out of stocks are minimized. In this session, we will discuss a proprietary perfect online store calculation and deep dive into availability to enable attendees to understand how they can make informed e-commerce decisions, optimize their strategies, mitigate out-of-stocks, ensure brand and product visibility, and ultimately drive higher profits. As omnichannel complexity increases, understanding why a product performs the way it does online is critical, particularly during a period of lingering inflation and restrained spending. Join the NIQ Data Impact team for a must-attend session that will explore the ins and outs of diagramming the perfect digital store.
Driving Long Term Growth Beyond Price and Inflation
Price increases have been the growth driver of nearly every category but as inflation moderates, manufacturers need to rethink their growth strategies with a more balanced approach that grows unit sales. This session will help attendees discover how to unlock performance with retailers by accurately segmenting stores and setting segment level KPIs to identify trends for both top and bottom performing stores and see how market level simulations can predict promotion outcomes efficiently and cost effectively. The session will show you how to capture the greatest ROI from promotions while optimizing targeting capabilities and strategically collaborate with retailers for mutual growth.
Forecasting the Future: A Conversation with Top Wall Street Analysts
Unlock the strategic insights of Wall Street’s top CPG analysts in our exclusive session designed to inform and empower CPG leaders with an equity research analysis of current trends and future outlook of the industry. This is a unique opportunity to gain the knowledge required to skillfully navigate the financial complexities of the CPG landscape with a panel of analysts who will share their Wall Street wisdom and perspectives in a guided Q&A forum designed to help attendees gain a competitive edge. Don’t miss the chance to be a part of a conversation usually reserved for investor relations on what sell side analysts value most.
Exploring the Full View of Measurement
NIQ invented the concept of market share 100 years ago. Since then, the world has dramatically evolved and the ways in which consumers shop has never been more complex. Omnichannel shopping has accelerated and gaining a complete, accurate view of sales and market share can be a challenge as more sales shift out of in-store purchases, based on top trends which find: Grocery click and collect sales up 9% YoY; shipped and delivered increasing by 12%; TikTok emerging as the 12th largest retailer for beauty and personal care products; and endless direct-to-consumer success stories that also blur the measurement picture. Join this session to hear how NIQ is once again reinventing measurement, expanding coverage, and bringing new visibility while eliminating blind spots.
Looking Beyond the Aisle: Understanding the Full View of Consumer Shopping Behavior
What does beauty products have to do with food products? As retailers and manufacturers look for sustainable growth, it’s imperative to look beyond the aisle to foster inspiration and identify opportunities to stay ahead of competition and remain relevant with today’s consumers. Plan to join this session to learn about how industry thought leaders leverage NIQ’s robust sales and attribution data in unique ways to unlock growth for their brands. Session attendees will be eligible to receive an analysis to help identify cross-category opportunities.
Mastering Price Tiers for Unbeatable Competition
Join us for an illuminating discussion that will delve into the art and science of outshining competitors across all price tiers. Learn how groundbreaking analysis, based on a data science approach to modeling every category by U.S. item, unveils the secrets to strategic retail success and empowers retailers to unlocking success by deciphering opening price points, value-based tiers, and optimal assortment strategies. [Attendees will learn how to refine private labels, understand shifting consumer trends, and strategically position brands with proprietary methodology that scientifically defines price tier breaks and benchmarks by category. Don’t miss this opportunity to revolutionize your retail approach, ensuring your brand stands out and excels at every price point.] Be part of the conversation that transforms your business strategy and catapults you ahead of the competition.
Powering Growth Through Collaborative Conversations to Secure Shelf Space Success
In the fiercely competitive beauty and wellness market, securing and defending shelf space is a make-or-break move for brands. As boundaries blur and innovation thrives, understanding shopper behavior becomes the razor-sharp edge that unveils growth opportunities. The key to unlocking this path to success lies in collaborative conversations between brands and retailers on product assortment, strategic placement, targeted promotions, optimized retail space, elevated customer satisfaction, and sustained mutual growth. Join us as we delve into the power of these transformative conversations that lay the foundation for sustainable success in the ever-evolving retail landscape.
The Fourth Alcohol Category: Friend or Foe?
Ready to drink (RTD) beverage alcohol products—which have attracted new and younger consumers, offer transparency in labeling, and provide a wide range of flavors to explore—have experienced remarkable success in recent years. Initially niche segments, RTDs have now evolved into a distinct fourth category, causing traditional beer, wine, and spirits brands to feel the impact, which has in turn posed significant challenges for BevAl suppliers. This session will explore the total impact of RTDs in the liquor channel and provide insights into future growth while helping attendees determine whether RTDs should be viewed as a fourth mega category or simply a style or sub-segment within the existing BevAl framework.
The State of Convenience
At a time when other channels are closing stores, convenience retailers continue to expand. Excluding tobacco, convenience stores’ mainstay categories—including packaged beverages, candy and salty snacks—have remained resilient to inflation. In this session, attendees will hear from industry experts, who will share the latest developments, new insights, and forecasts on the intricacies of the evolving convenience channel. Other topics to be explored will highlight how convenience stores are experimenting with new formats, layouts, flavors, and technologies to make their stores the most desirable destination for today’s more discriminating on-the-go consumers.
Unleashing Growth through Deep Product Attribution
With over $175 billion spent annually on health and wellness products in the U.S. alone, understanding and aligning with consumer preferences is key to unlocking extraordinary opportunities for growth. Modern shoppers are no longer passive; they seek purposeful and well-informed choices that reflect their values and needs. By staying ahead of shifting consumer habits, emerging trends, and the rapidly accelerating marketplace, manufacturers can position themselves for success. Join us for a captivating session on fueling business insights and innovation—co-presented by Brian Donovan, Nestlé Purina’s director of strategy and insights—which promises to deliver actionable insights and foster meaningful discussions to equip attendees with valuable knowledge, empowering them to excel in this ever-changing industry.
NIQ Showcase
The NIQ Showcase will provide attendees exclusive access to a product and tech playground highlighting the latest business intelligence and solutions that provide the world’s more complete and clear understanding of consumer buying behavior. Browse live demonstrations and connect with experts who will be available to share insights, answer questions, provide guidance and bring the Full View™ to life.
Additional details to follow
Networking
Meet with peers and expand your professional network with attendees from some of the world’s most impactful and admired organizations. Consumer 360® is designed to foster individual engagements to share ideas, spark ingenuity, create new relationships and deepen existing ones.
Connections Cafe
Are you looking to establish meaningful connections with fellow C360 attendees? Back by popular demand, this year’s Connections Cafe will help facilitate these crucial conversations. You will have the chance to communicate and arrange meetings with other professionals in the Connections Cafe – to share insights and build valuable relationships that can help you take your business to the next level. Using the event app, you can reserve a table in advance (up to 4 people) or find a seat in the open lounge.
Need dedicated time with your NIQ rep while on-site? Reach out to them today to meet in the Connections Cafe or schedule a private meeting. Keep the conversation flowing!
3 Tier Beverages
84.51
7-Eleven, Inc.
A&W
Aaron’s
Abbott Laboratories
Abbott Nutrition
Acosta
Advanced Fresh Concepts Franchise Corp
Advantage Solutions
Advent International
AeroFarms
Ahold/Delhaize
Ainsworth Pet Nutrition
Albertsons Companies, Inc.
Alen USA
Alimentation Couche-Tard
Allegiance Retail Services
Alouette Cheese USA
Altria
Amazon
American Heart Association
AnswerRocket
APT a MasterCard Company
ATC Consulting
Avocados from Mexico
B&G Foods, Inc.
Bacardi
Bain & Company
Ball Corporation
Banza
Barilla
Bar-S Foods
Bashas
Bayer
BC Dairy Association
Beam Suntory
BeatBox Beverages
Bellisio Foods
BevMo!
Big Chalk Analytics
Big Heart Pet Brands
Bimbo Bakeries
Black Rifle Coffee Co
Board Americas, Inc.
Boardwalk Frozen Treats
Bob Evans Farms
Boehringer Ingelheim Animal Health
Bolthouse Farms
Bootstrap Brewing
Bragg Live Foods
Brandjectory
Breakthru Beverage
Brewers Association
Brother’s Bond Distilling Company
Burdette Beckmann, Inc.
Bush Brothers & Company
C&S Wholesale Grocers
CA Carlin
Cacique Inc.
Campari America
Cargill
Carl Buddig & Company
Carrefour
Catalina Marketing
Category Management Assoc
Category Partners
CCF Brands
Central Garden & Pet
CGA
ChannelAdvisor
Chattem, Inc.
Chobani
CHPA
Church & Dwight Co., Inc.
Circle K
CircleUp
Clif Bar & Company
Colgate Palmolive
Combe
ConAgra Brands
Consumer Healthcare Products Assoc.
Constellation Brands
Coty Inc.
CPG Guys
Crossmark
CVS Health
D.E.K. Associates
Daesang America Inc.
Delicato Family Wines
Dairy Farmers of America
Del Monte Foods
Delicato Family Vineyards
Destini
Diageo
Dokkaebier
Dole Food Co.
e.l.f. Beauty
E&J Gallo Winery
Eat the Change
Ebro North America
Edgewell Personal Care
Energizer Holdings, Inc.
Energizer Household Products
EOS Products
EURPAC
Fairlife
Ferrara
Fetch Rewards
Fetzer Vineyards
Firestone Walker Brewing Co.
Food Marketing Institute
Forbes
Ford Consulting Group
Freshpet
Galderma
General Mills
Giant Eagle, Inc.
Glanbia
GMDC
Glow
Good Food Holdings
Goya Foods
GSK
Havas Media
Heineken USA
Hello Products
Himalaya Wellness
Hormel Foods
Hostess Brands
Huhtamaki
Ibotta
Idahoan Foods
IGA, Inc.
i-Health, Inc
InContext Solutions
InnovAsian Cuisine
Interactive Edge
INTO YOU Cosmetics
Irwin Naturals
J.M. Smucker Company
Jack Link’s
Jadex
Johnson & Johnson
Johnsonville Sausage LLC
Juanita’s Foods
Juul Labs
Kao USA
Kayem Foods Inc
Kearney
Kellogg’s
Kenvue
Keurig Dr. Pepper
Kikkoman Sales USA, Inc.
Kimberly-Clark
King Arthur Baking Co.
Kinney Drugs
Kiolbassa
Knouse Foods
Kopp Insight Strategies
Kraft Heinz
Kroll
Kum & Go, LLC.
Kwikee
LAID Hair Care
Lamb Weston
Land O’Frost
Land O’Lakes, Inc.
Lee Kum Kee
LifeMade
Lil’ Gourmets
Lindt & Sprungli
L’Oreal USA
Lotus Bakeries
Loverboy
Lowes Foods
Lowe’s Home Improvement
Management Science Associates, Inc
Market Track
Mars Chocolate North America
Mars Petcare
Mars, Inc
Mast Jagermeister
MAS Intimates Private Limited
McKee Foods Corporation
Mcllhenny Company
Mckee Foods
McKinsey & Company
MedCircle, Inc.
Medline Industries
Meijer
Mexico Foods LLC
Microsoft
MillerCoors
Milo’s Tea Company
Mission Foods
Mizkan America, Inc
Moet Hennessy USA
Molson Coors Beverage Company
Mondelez International
Morgan Foods
Morton Salt
Murphy USA
Musco Family Olive Co.
NACS
Naterra International
National Assoc. Of Convenience Stores
National Grocers Association
NBTY, Inc.
Nestle Purina
Newell
Nicholas Hall Group
North American Breweries
Oberto Brands
Ocean Spray Cranberries
Pabst Brewing Company
Pacifica Beauty
Pacific Coast Producers
Pacvue
Palm Bay International
Pathformance Technologies, Inc.
PDC Beauty
Peak and Valley
Peapod Digitcal Labs
Peet’s Coffee
PepsiCo
Pernod Ricard USA
Petco
PetSmart
Pfizer, Inc.
Pharmavite
Pilgrim’s JBS
PineRock
Pinnacle Foods
Pompeian
Post Consumer Brands
Prevedere, Inc.
Price Chopper Supermarkets
Procter & Gamble
Profitero
Progressive Grocer
Pronghorn
Proximo Spirits
Pulmuone Foods USA
Quantum Logik Consulting
Quotient
Raley’s
Ready Pac Foods
ReadyCart.co
Reckitt
Red Bull North America
Redslim
Republic National Dist Company
Reser’s Fine Foods
Retail Profit
Reyes Beverage Group
Reynolds Consumer Products
Reys Beer Division
Riboli Fine Wines
Rich Products Corporation
Rite Aid
Riteway Foods
Rocky Robinson Self Care
Ruiz Foods
Sam’s Club
Sage Fruit Company
Sanofi
Sara Lee Frozen Bakery
Sargento
Save Mart Supermarkets
Save-A-Lot
SAvencia Cheese USA
Sazerac
SC Johnson
Schreiber Foods, Inc.
Shearer’s Foods
Shell Oil Products
Scotts Miracle-Gro
Simmons Pet Food
Skinnygirl Lifestyle Brand
Smart & Final
SmartBrief
Smithfield Foods
SMSB Consulting Group, Inc.
Snowflake
Solaris Paper, Inc.
Sonoco
Southern Glazers Wine & Spirits
SpartanNash
Spiceworld, Inc.
Spinster Sisters Co
St. Pierre Groupe
Staples
Starkist
Stemilt Growers
Strategic Solutions International
Sun Products Corporation
SUPERVALU Inc.
SUPERVALU/IVIE
TABS Analytics
Tampico Beverages
Target
Teasdale Foods
The Cambridge Group
The Clorox Company
The Coca-Cola Company
The Darl
The Emerson Group
The Flex Company
The Hershey Company
The Kroger Company
The Path to Purchase Institute
The Patron Spirits Company
The Pictsweet Company
Treehouse Foods, Inc.
Tredence
Trend Hunter
Trinchero Family Estates
True Made Foods
Turkey Hill Dairy
Tyson Foods, Inc.
U.S. Pharmacopeia
Uncle Bud’s Hemp & CBD
UNFI
Unified Grocers, Inc.
Unilever
V&V Supremo Foods, Inc.
Valley Fine Foods
Vega
Verde Associates
Walgreens
Walmart
Weis Markets, Inc.
Wegmans
WhiteWave Foods Company
Whole Foods
William Grant & Sons
Wm. Wrigley Jr. Company
World Kitchen, LLC
WS Consulting
WSL Strategic Retail
Young’s Market
ZICO Rising