An Inside Look: What’s next for small and medium-sized businesses in APAC


An Inside Look: What’s next for small and medium-sized businesses in APAC

In our latest small and medium business (SMB) report, you’ll learn about the most pressing challenges facing SMBs in the Asia-Pacific (APAC) region, and how to develop more resilient growth strategies. 

What’s in the report

In this global survey NIQ sought to develop a better understanding of SMBs’ current business challenges, perceived risks, and to identify strategies to help discover future growth opportunities. 

The report covers:  

  • The main challenges and outlook on future risks from the perspectives of SMBs in APAC 
  • Perspectives on distribution, pricing and promotional strategies, and how they differ across different business sizes 
  • Perception of data and insights in business decision-making  
  • How companies of different sizes are thinking about product value and pricing
an aisle in a grocery store

Download the report

NIQ’s An Inside Look report delivers sentiments of small and medium businesses in APAC region.

Next steps for SMBs

When it comes to navigating the many challenges of today’s FMCG market — from changing consumer behavior, collaborating with retailers, to finding the right pricing and promotional strategies — data can drive more hits than misses.  

Our survey findings revealed that 30% of SMB respondents in APAC already use market research data to predict business opportunities, and 48% agreed that data and insights contributed “very much” to their success. 

With the right data, SMBs can address challenges head-on and position themselves for long-term success. 

Fuel your growth

Access market, category, and channel data that can take your business to the next level.