NIQ’s Prime Pulse
The Omnichannel Intelligence Handbook for Deal Days and Beyond
Join us as we delve into upcoming deal days—the unofficial kick off to the 2023 holiday shopping season.
Introducing NIQ’s Prime Pulse: Fall 2023
Welcome to NIQ’s Prime Pulse, your source for all things Prime, from predictions and recaps to expert analysis, all powered by industry-leading Omnichannel Intelligence. Check back for upcoming events, exclusive thought leadership, and expert perspectives on the holiday shopping season.
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Setting the Tempo for Holiday Shopping
It’s the season for savings
- When it comes to splurging or saving, our early read shows consumers are approaching the holiday season with savings in mind.
- 85% of US consumers surveyed report they will spend less or the same amount as last year.
Shoppers are Primed and aware
- 62% of US consumers surveyed were aware of the Prime Big Deal days happening next week
- 56% of US consumers surveyed will be shop Prime Big Deal Days on October 10–11.
Festive fall shoppers
- 58% of US Consumers surveyed plan on purchasing holiday gifts next week during Prime Big Deal Days
- 56% of US consumers surveyed noted that they will only make a minor dent in their holiday shopping.
- However 44% of US consumers surveyed plan on having at least ¼ of their holiday shopping complete after shopping next week’s Prime Day Big Deal event.
Ghosted: Halloween CPG sales
Despite the shopping holiday’s proximity to Halloween, 42% of US consumers surveyed stated that they will not be shopping the Prime event for Halloween supplies
Americans are depending on deals this holiday season
Shoppers this holiday season will be active deal seekers
Close to 30% of US consumers surveyed are actively searching for good deals versus last year.
Consumers are feeling the pressure
27% of US consumers surveyed stated that they are leaning into deals due to the pressures of managing a tight budget.
Consumers are depending on deals
More than 25% of US consumers surveyed stated that they are depending on deal days to meet their holiday shopping needs this year.
Consumers are feeling the pressure
27% of US consumers surveyed stated that they are leaning into deals due to the pressures of managing a tight budget.
Shoppers this holiday season will be active deal seekers
Close to 30% of US consumers surveyed are actively searching for good deals versus last year.
NIQ’s Prime Pulse LinkedIn Live
Part 2: Key outcomes from the latest Prime Event and how it will influence 2023’s holiday shopping
Join us as we uncover the latest Prime Event trends, implications for brands and retailers, and what to anticipate for the upcoming holiday season.
Thursday
October 12, 2023, 12 p.m. EST
Prime Pulse Part 1: Watch Now
Consumer recessions occur when the core habits of traditional consumption shift, forcing shoppers to behave as though a recession is already here. Learn more with NIQ’s latest Consumer Recession update.
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