with greater insights & confidence

BASES Renovator

Today’s brands must adapt to consumer trends and other market factors to remain relevant.

BASES Renovator is a revolutionary approach to give you the confidence to keep your brand fresh and stay ahead of the competition

Benefits at a glance

Most precise assessment

Striking the right balance between adapting and protecting your brand when renovating is key. Our patent-pending method provides unmatched precision by blending both in and out of competitive context evaluations of your renovation ideas.

Most comprehensive analytics

In every project, you’ll receive a financial assessment, including a Relaunch Potential Score that identifies the financial impact of launching. Competitor and strategic evaluations complement the financial assessment so you can make a fully informed decision on how to grow your brand.

How it works

Patent-pending method designed to unlock unparalleled precision and depth of insight

Choice exercise

BASES measures a brand’s competitive preference vs. other in market options under current & new configurations.

Concept exposure

BASES standard forecasting metrics are collected for your brand integrated into the choice models, and used to assess short term financial impact.

Benefit ratings

Consumers provide benefit associations for your brand and for their preferred brand, plus in depth feedback on your brand’s strengths and watchouts

Contact us

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