“The resiliency of research done right”

^{Do people really lie on surveys? Do cost efficiency and speed come at the expense of data quality? And is your System 1 vendor even measuring System 1?}

^{NIQ BASES experts Mike Asche, SVP of Data Evolution, and Dr. Elise Temple, VP of Neuroscience, join our host Courtenay Verret to answer those questions and more in our first episode of Success, Elevated.}

“Innovation vitality: The payoff is worth the pursuit”

^{Join us for an insightful conversation as we debunk the popular urban legend that 95% of all innovations fail.}

^{In this episode, we’ll shed light on the attainability of innovation vitality, with the help of a new report from the BASES Innovation Measurement team and the expertise of three long-term BASES leaders: Managing Director Ramon Melgarejo, former President and current Strategic Advisor Joe Willke, and Global Lead of Innovation Measurement, Mike Jones.}

^{Learn why “success” and “failure” don’t go far enough to describe innovation endurance, and how businesses can work to improve their own vitality rankings.}