NielsenIQ Product Insight

Reveal growth-driving trends and shopper preferences with the richest source of product attribute performance and consumer insights.


Shoppers are sharing what they want—are you listening?

Understand growth drivers in your categories and stores through the lens of product attributes. Use performance of dietary, sustainability, and clean label characteristics to inform marketing strategies and win with discerning consumers.

Lead with on-trend product innovations
Track competitive offerings
Draw consumers to your product

Leverage the full profile of your products

Promote the attributes your consumers are searching for with NielsenIQ Product Insight. We combine our robust market measurement and Consumer Panel insights with in-depth product attribute data to drive targeted growth. By activating ingredient-based attributes, nutrients, package claims, and certifications you can achieve holistic marketing and innovation success.

Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features


Rich attribute database

NielsenIQ tracks six times the attributes of other providers so you can see trends, optimize product assortment, and ensure product guidelines are met.


Deeper customer knowledge

Go beyond label claims to understand which attributes resonate with the shoppers you have—and those you want—so you can refine marketing and innovation tactics.


Competitive insight

Understand how your portfolio stacks up against the competitive market by comparing key attributes to identify product positioning and trending innovations.


How can we help you?

We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.