Education
NielsenIQ Brandbank
Content Health
Power growth and stand out from the competition by connecting shoppers to your optimised product content.
You can’t improve what you can’t measure
Brands need to view their content health score to understand how complete and accurate their product content is and use this score to understand what key attributes are missing to improve their product content for shoppers.
Improve your content integrity
Differentiate your content to stand out
Achieve ecommerce excellence
Accelerate discovery and differentiation
Shoppers must be provided with a detailed and accurate product page. Shoppers today are buying groceries online, and also buying more products based on specific lifestyle, dietary, sustainability and ethical needs. Brands must create more content and go beyond the back of pack product information to achieve best in class and win against their competitors.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
1
Measure
your score
Expose the gaps in your product content and highlight the opportunities to improve and differentiate to stand out against competitors.
2
Optimise attributes
Drive the shopper journey and deliver optimised and enhanced product data to your shoppers, improving product discovery across your whole category.
3
Go beyond
the pack
Deliver best in class product content to your retailers and shoppers, increasing speed to market and strengthening brand loyalty.
How can we help?
Connecting with your shoppers can be challenging, but we have the solution just for you. Contact us and we will work with you to optimise your product content to win online.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.