Press Release

CGA by NIQ Launches On Premise Measurement in Canada 

Press Release

CGA by NIQ Launches On Premise Measurement in Canada 

Service reveals manufacturer, category, and brand sales at national, province and city levels

Toronto, ON – February 28, 2024 – CGA by NIQ, a leading provider of market intelligence solutions, proudly announces the launch of its On Premise Measurement (OPM) service in Canada. This groundbreaking service provides comprehensive insights into manufacturer, category, and brand sales at the national, provincial, and city levels within the traditional On Premise channel, including bars, pubs, restaurants, and nightclubs.

The OPM service represents a significant advancement in understanding sales performance beyond headline shipment data, allowing manufacturers to quantify their market share and conduct competitive benchmarking with unprecedented clarity. By offering visibility into category and brand performance at select market segments, OPM enables businesses to identify nuances and factors contributing to overall market changes.

“We’re proud to be illuminating areas of On Premise sales reporting in Canada that have been dark until now,” said Mitch Stefani, Client Solutions Director – Americas at CGA by NIQ. “In revealing the full landscape of Spirits sales out of bars and restaurants, OPM helps the industry move forward in pinpointing both national and regional trends with full range visibility across products and manufacturers.”

The launch of OPM in Canada builds on CGA by NIQ’s decade-long track record of providing industry-leading solutions globally. This expansion enables global suppliers to access consolidated channel performance data across North America in a centralized format.

“NIQ is excited to provide a complete understanding of consumers’ alcohol beverage consumption habits and learning behaviors, gathered from ON-PREMISE locations,” said Mike Ljubicic, Managing Director, NIQ Canada. “These insights help us uncover the influences behind their decisions when making purchases in-store. Our focus is on unraveling the complexities of consumer behavior, empowering businesses to adapt and cater to changing preferences more effectively.”

CGA by NIQ’s OPM first impact report for Canada, is now available to download, with subsequent insights provided monthly for subscribers. For more information about OPM and CGA’s On Premise solutions, please visit [link] or email Mitch Stefani at

About CGA by NIQ

CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full ViewTM.

CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses.

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit or

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