Nielsen's Connected Partner Program becomes the industry's largest curated partner community for FMCG retailers and manufacturers - NIQ
Press Release

Nielsen’s Connected Partner Program becomes the industry’s largest curated partner community for FMCG retailers and manufacturers

Press Release

Nielsen’s Connected Partner Program becomes the industry’s largest curated partner community for FMCG retailers and manufacturers



New York, NY, August 7, 2018 Today, Nielsen (NYSE: NLSN) announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner ecosystem. The newest crop of partners are ChannelAdvisor, IndoorMedia (an RTUI company), and SimilarWeb, growing Nielsen’s Connected Partner community to approximately 50 active partners. With these additions, Nielsen’s Connected Partner Program is now the industry’s largest curated community of partners for retailers and manufacturers in the fast-moving consumer goods (FMCG) space.

“As a Nielsen Connected Partner, Nielsen data will enable our clients to better target their receipt-based advertising and promotions to where their consumers shop,” said Jesse Aversano, SVP, General Manager of Sales and Marketing at IndoorMedia. “With more effective and efficient advertising tied to in-market results, clients will be able to fine tune their strategies, leading to more success.”

Since 2016, Nielsen’s Connected Partner Program has helped to advance industry collaboration, through an open and collaborative ecosystem that removes the most cumbersome barriers to scale—like connecting data. Continuing this mission of advancement, Nielsen will be launching the Connected Partner Network—an industry first—a web-based resource designed to significantly improve and simplify the process in which FMCG companies identify a trusted partner. Key attributes of this new resource will be similar to some of today’s most popular and successful matchmaking apps, enabling companies to easily obtain a bespoke list of partner matches specific to their company’s business or project needs

“Over the past 22 months, we have carefully built a truly differentiated, curated community of companies that reflect the best partners in the business,” said Brett Jones, Vice President of the Connected Partner Program at Nielsen. “We are very proud of the connections we’ve fostered on behalf of our clients and excited to launch the new Connected Partner Network. This resource will further advance the way our industry innovates by eliminating blind connections and making the process of connecting more digital.”

Here is Nielsen’s full roster of Connected Partners: 1010data, Adaptive Management, Applied Predictive Technology (APT), Basket, Caddle, ChannelAdvisor, CircleUp, ciValue, Clear Demand, Collage Group, Destini, Eversight, Evolita, Fiddlehead, FoodMaestro, GreatVines, Ground Signal, HowGood, IndoorMedia, Interactive Edge, Jyve, MarketTrack, Periscope by McKinsey, MediaFly, Neogrid, NEXT, Pathformance, PersonaPanels, Pivotstream, Planalytics, Prevedere, Profitero, RangeMe, ShopAdvisor, Inc., Shopliftr, Shopperations Research & Technology, LLC, Signals Analytics, SimilarWeb, Singular Intelligence, SO1, Social Standards, Spring, Symphony EYC, TABS Analytics, Union Crate, Vermont Information Processing (VIP), Weathernews, and Wilke Global.

For additional information on Nielsen’s Connected Partner Program or its new Connected Partner Network, please visit nielseniq.com/global/en/solutions/connect-partner-network/.   


About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit nielseniq.com.


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