Navigate the future of durables and tech

For all of your durable and tech innovation needs

Successfully navigate the future of the industry by bringing consumers closer using BASES’ unique analytical and marketing expertise.

Why BASES Durables and Tech?

Durables & tech experts

Focus on the durables and tech industry​

Thought leadership and innovation

New business model

Predictive & actionable insights

Focus on business solutions​

Actionable insights, not data​

Partners, not provider

Specific targeting

Consumer-centric expertise​

Understand, target, influence, trend, predict

Global & local expertise

Local teams and local experts​

Global capabilities and infrastructure​

Agile services and platforms


Brand Management

Leverage existing brands to reach my audience

  • Innovation Architect 
  • Neuro – Brand Identity
  • Segmentation


Create the best possible product, reach the right people with it

  • Quick Screen
  • Quick Predict / SnapShot
  • Benchmarker
  • Optimizer
  • Product Design 
  • Product Experience
  • Design Services (Audit, Navigator, Pack 360)​


Optimize price & offering, advertise accordingly, maximize revenue

  • e-BASES
  • Price Advisor
  • Line and Price Optimizer
  • Neuro – Ad Testing
  • Ecosystem Forecasting
  • Renovator
  • IP Database
Person innovating their products

Want to learn more?

Our team is here to help as you develop your next durables and tech innovation.

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