
For all of your durable and tech innovation needs
Successfully navigate the future of the industry by bringing consumers closer using BASES’ unique analytical and marketing expertise.
Why BASES Durables and Tech?

Durables & tech experts
Focus on the durables and tech industry
Thought leadership and innovation
New business model

Predictive & actionable insights
Focus on business solutions
Actionable insights, not data
Partners, not provider

Specific targeting
Consumer-centric expertise
Understand, target, influence, trend, predict

Global & local expertise
Local teams and local experts
Global capabilities and infrastructure
Agile services and platforms
Solutions
Brand Management
Leverage existing brands to reach my audience
- Innovation Architect
- Neuro – Brand Identity
- Segmentation
Positioning
Create the best possible product, reach the right people with it
- Quick Screen
- Quick Predict / SnapShot
- Benchmarker
- Optimizer
- Product Design
- Product Experience
- Design Services (Audit, Navigator, Pack 360)
Monetization
Optimize price & offering, advertise accordingly, maximize revenue
- e-BASES
- Price Advisor
- Line and Price Optimizer
- Neuro – Ad Testing
- Ecosystem Forecasting
- Renovator
- IP Database

Want to learn more?
Our team is here to help as you develop your next durables and tech innovation.
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