Unpacking eco excellence: Assessing sustainable packaging impact on consumers - NIQ

Unpacking eco excellence: Assessing sustainable packaging impact on consumers


Unpacking eco excellence: Assessing sustainable packaging impact on consumers

What brands should know when considering more sustainable packaging

Today, 92% of consumers say sustainability is important to them when choosing an FCMG brand.  CPG companies and their packaging suppliers must take action and limit the use of plastics and harmful waste through sustainable packaging to stay competitive.  

In our latest webinar, we’ll take you through newly discovered data utilizing NIQ BASES’ world class Neuro capabilities to understand consumers’ conscious and non-conscious reactions to alternative packaging (including paper-based, resuable, and reduced material packaging). You’ll gain an understanding the potential upside and risks that CPG brands and packaging companies face when considering a more sustainable package.

You’ll learn shopper insights on: 

  • Which sustainability claims are growing across the store? 
  • How does the non-conscious response to sustainability affect consumer behavior, particularly to plastic to paper packaging transitions? 
  • What is the impact on premium products when outer packaging is removed for the sake of sustainability? 
  • What are the differences between rigid packaging and stand-up pouches in terms of sustainability and other factors? 

Andrea Fraboni, Vice President, BASES & Neuro Design Practice Area, Global Lead at NielsenIQ 

Andrea Fraboni leads the BASES & Neuro Design Practice at NIQ; with a focus on packaging research. She is a dedicated packaging researcher, focusing on this important medium for the last 20 years. During her career, she has worked with clients across CPG, Health & Beauty, Durables, and Retail to help their brands succeed across the shopper journey. Andrea leads the development of improved packaging research specifically focusing on optimizing telling the full story across System 1 (Eye-Tracking and EEG) and System 2 Behavioral Surveys. Andrea has studied the changing landscape of sustainable packaging and its impact on shoppers for the past 15 years.

John Robinson , Global Sales Director Packaging at NielsenIQ

With 30+ years of sales experience in data, analytics, and packaging.  John has consulted with CPG organizations, packaging manufacturers, and distributors helping to provide environmentally sustainable packaging solutions.  John’s industry experience and knowledge of data utilization are now helping global packaging companies use consumer research information to track substrate and material trends for supply planning, growth, and innovation, to be more sustainable.  John continually advises companies in the packaging industry on targeting and marketing plan optimization through NIQ’s Full View of consumer purchasing behavior.