NIQ Buyer Trends 2024


NIQ Buyer Trends 2024

Uncover the changing retail landscape and shop performance to forge retention and conversion

NIQ’s Shopper Trends is an annual syndicated survey-based solution thatleverages more than a decade of trend data with comprehensive coverage across 50 markets, providing in-depth insights into shopper and category trends.

Store owners discussing over digital tablet by drink cans

Embrace change

Keep pace with changing shopper and channel dynamics.


Understand the retail and channel ecosystem across markets, regions or territories.

woman at a grocery store, pushing a shopping cart while holding multiple bags of chips in one hand


Measure shop performance from the shopper’s perspective, uncovering the motivations behind shop choice.

woman wearing jeans standing on her tiptoes to see more groceries


Prepare for competition and take advantage of changing shopper expectations by knowing what drives their shop choice.

Leverage NIQ shopper currency data to extend accuracy and insight.

Retail equity scoring in a single currency for universal comparison across markets

10-year retrospective window of trend data, revealing incremental changes for big opportunities

More information for less budget with a syndicated solution

Channels and countries covered:

Hypermarkets, Supermarkets, Discount shops, Convenience shops, Personal care shops, Online shops (channels vary by market)

Latin America:

Brazil, Mexico


Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom and United States

Eastern Europe:

Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine

Middle East and Africa:

Egypt, Morocco, Saudi Arabia, South Africa, UAE

Asia Pacific:

China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam

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