October 2023

This monthly On Premise Consumer Pulse report is intended to be a fast turnaround ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Korea.

This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead. In other countries, this monthly check-in has become a staple for beverage suppliers and other businesses interested in the channel. These monthly updates will help interested parties to stay close to the consumer’s intentions and behaviours for our beloved On Premise channel.

For this October2023 issue, we surveyed 740 consumers (aged 18+) between 23rd October –7th November. These consumers were situated across all the Korea regions and must typically visit On Premise venues at least once within a 3-month period.

This report touches upon hot topics such as High ball drinks, Beer and Spirits.

Click here to read the information in Korean