Consumer expectations of the pubs, bars and restaurants they visit are ever-changing, and 2023 has proven to be no exception to the rule. This year, consumers have been quick to change their behaviours to match the tightening of budgets brought on by the cost-of-living crisis, and as more and more consumers become digital natives, the shift towards more digital-led touchpoints has continued to grow.
In this in-depth review of the GO Technology 2023 consumer research series, it explores the three key themes identified from surveys of 5,000 hospitality consumers; from the influential consumers who make the decisions on where to eat and drink, to when guests prefer digital touchpoints to human interaction during the customer journey, and how guest loyalty has changed as a result of the cost of living crisis.
Download the latest GO Technology report.
By clicking submit below, you consent to allow CGA by NIQ and Zonal to store and process the personal information submitted above to provide you related content or service requested.
You may unsubscribe from CGA by NIQ communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.
