The 2022 CPG Lookback for Emerging Brands


The 2022 CPG Lookback for Emerging Brands

In 2022, emerging and growth brands were up against many outside pressures. From inflation to supply chain issues to rapidly shifting consumer behaviors, there was a lot going on. So, did that mean that everyone took a step back?

Not at all! These brands continued to grow and put extraordinary effort into learning more about their industries and how they could build a strong brand.

With that in mind, we wanted to compile some of the most valuable content into one, easy-to-read eBook for you.

A CPG Starter Guide for Emerging Brands

In this eBook, we’ll share some of the most impactful articles and takeaways from 2022. This includes content from the basics of the CPG industry to more complex issues faced by emerging brands.

You can think of this as both a “Year in Review” and a “CPG Starter Guide” to help you better understand the markets and how you can navigate the choppy waters going into 2023.

In this eBook, we’ll look at:

  • The difference between “FMCG” and “CPG”
  • POS data vs panel data
  • How to successfully launch new products
  • Defending shelf space
  • Supply chain management
  • The factors affecting demand

Better Plan for 2023 with NIQ

Understanding the state of the current market, your position in it, and evolving trends hinges on your ability to access up-to-date and accurate data.

With Byzzer™ powered by NIQ’s reporting solutions, you can have all the data you need at your fingertips. Byzzer™ provides breakdowns of a wide range of attributes and markets in easy-to-digest reports. Best of all, we’ll show you how to leverage this information for your action plan.

Interested in more valuable insights like these?