eBook: Holiday Season Sales Trends for Emerging CPG Brands


eBook: Holiday Season Sales Trends for Emerging CPG Brands

As an emerging brand, holiday sales often make up a very large portion of your overall revenue. But, each year is different, so it’s hard to identify the CPG seasonal sales trends to focus on.

Our team at NielsenIQ has taken a look at some of the seasonal sales trends we’ve seen over the past couple of years. We’ve also factored in the current state of affairs to give you better insight into the upcoming holiday season and beyond.

Download our free eBook to learn what seasonal sales trends we’ve seen, what this may mean going forward, and how you can use this information to plan for seasonal sales spikes.

To better understand the present and prepare for the future, you need to evaluate the past. No two holiday seasons are the same, but with the current state of the supply chain, recession, and consumer confidence, these differences are even bigger.

That’s why we’ve put together this simple guide for emerging brands to understand what last year’s holiday sales showed us and what we’re seeing from early sales this year.

In this eBook will look at:

  • 2021 CPG sales trends and if they’ll return
  • Early holiday shopping data and what it means
  • The outlook for this season’s consumer behavior

Keep On Top of Shifting Trends with Retail Data

Understanding the state of the current market, your position in it, and evolving trends hinges on your ability to access up-to-date and accurate data. That’s why it’s vital to understand how CPG data can help your business grow and dedicate a budget to investing in a good data platform.

With Byzzer’s reporting solutions, you can have all the data you need at your fingertips. Byzzer provides breakdowns of a wide range of attributes and markets in easy-to-digest reports. Best of all, we’ll show you how to leverage this information for your action plan.

Interested in more valuable insights like these?