How Beauty Brands are Using TikTok to Grow Sales


How Beauty Brands are Using TikTok to Grow Sales

TikTok, it’s just an app teens use to do lip sync and dance videos, right? Actually, TikTok is emerging as one of the best social media platforms for beauty brands to grow sales.

In a recent study, Dash Hudson utilized data provided by NielsenIQ to evaluate the top beauty brands on TikTok. They benchmarked how those with a high Entertainment Score performed in their first six months of joining TikTok. They found that brands that entertained their audience on TikTok grow at a rate 34% faster than those who approach the platform with a traditional marketing mindset.

So, how do you see the same results?

Keep reading to learn more about how beauty brands are utilizing TikTok to grow sales and get some tips you can use to grow your own.

Social Media and CPG Brands

Though many major CPG industries have adopted social media and influencer marketing, beauty brands were some of the first to take the leap. And for good reason. Social shopping is the future.

Luckily, beauty products are marketed well through visual mediums and social media offers the opportunity to create attractive, appealing ads and organic content. They are also great for attracting influencers and gaining sales using these influencers’ existing audience.

Top Tips for Beauty Brand Success on TikTok

TikTok is one of the fastest-growing and most talked about social media apps of the past few years.Its popularity has quickly risen making it one of the top video content platforms.While this means that users are creating more engaging content, it also means beauty brands have more opportunities to collaborate and increase sales.

Here are five tips to get the most out of TikTok for your emerging beauty brand:

Beauty Brands and Data Go Hand-in-Hand

Growing across channels and optimizing sales in-store and online rely heavily on your ability to access and act on data. Tracking customer behavior, sales trends, and planning future opportunities hinge on your ability to access up-to-date and accurate data.

With Byzzer’s reporting solutions, you can have all the data you need at your fingertips. Reach out to our team, so we can help you build a customized paid plan with Byzzer. You can have this data and much more available for any need that may come up.

Whether you’re looking to launch new products, price a CPG product, or just use retail data to gain market share, we can help.