Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade

How does NielsenIQ collect promotional data from retailers?

This video explains how Nielsen collects promotional information from participating retailers.

Video length: (3:59)

How can analyzing promotion benefit my business?

This video explores the differences between promotion metrics, and the most effective approach when analyzing your promotional performance.

Video length: (4:12)