Introduction | Coding | Switching | Cross-purchase | New product development | Customer Segmentations | Assortment & collaboration

How do I use loyalty data to evaluate switching between products & brands?

This video explains how you can investigate the sources of your sales growth or decline, and whether that change is from attracting new households into the category, switching volume within the category—either from competitive products or at the expense of your own products—or if existing buyers bought more.

(Video length: 3 minutes, 14 seconds)