Introduction to NielsenIQ Loyalty Analytics

Introduction | Coding | Switching | Cross-purchase | New product development | Customer Segmentations | Assortment & collaboration


The Quick Guide to Nielsen Loyalty Analytics, also know as Shopper & Basket Analytics, Client Learning Site offers learning resources on data foundations and analytics. Please view the overview material on this page or access the links below to view additional pages for your most relevant topics.


This video is a high-level overview explaining what Nielsen Loyalty Analytics, also known as Shopper & Basket Analytics is—and how you can use it.

(Video length: 2 minutes, 56 seconds)