Introduction | Coding | Switching | Cross-purchase | New product development | Customer Segmentations | Assortment & collaboration

What is NielsenIQ coding important for my business?

This video explains why Nielsen coding is important to manufacturers and retailers

(Video length: 2 minutes, 12 seconds)

How does NielsenIQ collect information to code new items?

This video identifies how new items are coded.

Video length: 5 minutes, 11 seconds

How does NielsenIQ code new items?

This video explores the manual and automated processes for new item coding.

Video length: 5 minutes, 50 seconds

What are common coding challenges?

This video identifies three steps to ensure accurate and timely coding.

Video length: 6 minutes, 37 seconds