Retail Media Intelligence
Powering ads that work for customers, retailers, and brands.
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Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
21 June 2022, 5 mins read
Analysis
More than monetization: Retail media is about deriving value from consumer insights
20 September 2022 , 5 mins read
Multimedia
NIQ + The CPG Guys Podcast Episode 2: The Retail Media Revolution
11 July 2023 , 2 mins read
Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
21 June 2022 , 5 mins read
Tips & tricks to take personalization to the next level
Watch the on-demand webinar to learn:
- The key metrics to watch when building your personalization program
- How can you optimize your marketing efforts by predicting demand, and understanding customers' preferences
- The value of personalization in action, real life use case from our customers
Frequently Asked Questions
- How does NIQ Activate support the creation of a retail media network?
NIQ Activate provides retailers with an end-to-end retail media network solution, powered by AI to aggregate, segment, and activate first-party shopper data. The platform enables retailers to monetize Shopper insights by offering brands scalable targeting, activation, and measurement capabilities across owned and paid media.
- Why use NIQ Activate as a retail media platform?
NIQ Activate serves as a unified retail media platform that connects insights, audience activation, campaign management, and performance measurement. Built as a SaaS retail media solution, it simplifies operations and allows retailers and brands to collaborate efficiently while delivering measurable business outcomes.
- How does Retail Media Intelligence use AI to improve campaign performance?
Retail Media Intelligence uses AI to analyze shopper behavior, build high-value audiences, score ads in real time, and optimize media execution. These AI-powered capabilities help retail media networks improve relevance, increase ROAS, and ensure brands reach the right shoppers at the right moment.
- How quickly can retailers launch a retail media platform with NIQ Activate?
NIQ Activate is designed for fast time-to-value, enabling retailers to launch a fully operational retail media platform in approximately eight weeks. The scalable SaaS architecture and AI-driven automation help retailers accelerate monetization without heavy technical complexity.
- How does NIQ Activate measure retail media performance and ROI?
NIQ Activate closes the loop between exposure and purchase by providing AI-powered retail media measurement and attribution. This allows retail media networks and brands to clearly understand campaign performance, ROI, and contribution to sales across the retail environment.
- How does Retail Media Intelligence enable advanced audience targeting?
Retail Media Intelligence enables AI-powered audience modeling and segmentation using thousands of shopper attributes. These audiences integrate directly with activation channels, empowering retail media platforms to deliver highly personalized, relevant advertising experiences.
- Who benefits from using NIQ Activate Retail Media Intelligence?
Retailers benefit by scaling a profitable retail media network, while brands gain access to high-quality audiences and transparent measurement. NIQ Activate Retail Media Intelligence creates a collaborative environment where retailers, brands, and consumers all benefit from more relevant advertising.