Breakthrough Innovation Poland 2021: How innovations are changing Polish retail market - NIQ
Report

Breakthrough Innovation Poland 2021: How innovations are changing Polish retail market

Report

Breakthrough Innovation Poland 2021: How innovations are changing Polish retail market


The last 30 years have brought tremendous changes to Poland’s social and economic landscape. Innovations introduced over this time also played an important role in transforming consumers’ habits and their expectations.


Looking closer at those changes, we have identified six trends summarizing the journey of consumers in Poland:

  • Convenience  
  • Synergy  
  • New formats  
  • Conscious consumer  
  • Technological innovations  
  • And new retail solutions. 

Building on NielsenIQ knowledge, the Breakthrough Innovation Poland Report analyzes how innovations transformed what and how we buy products, along with showcasing the best innovations launched in 2021 in the Polish market and uncovering the source of their success.

Please note that this is a Polish-language report.