Rachel Weller, NIQ powered by CGA’s commercial lead, UK & Ireland, said: “The World Cup has now given the On-Premise its two best weeks of the year. England’s progress will have been a huge relief to pubs, bars and suppliers, who have had to work hard for year-on-year growth through much of 2025. The challenge now is to sustain consumers’ spending after the tournament is over, and businesses will be pinning hopes on more sunny weather to keep bringing people out of home.”
The Daily Drinks Tracker provides analysis of sales at managed licensed premises across Britain and is part of NIQ powered by CGA’s suite of research services delivering in-depth data on category, supplier and brand rate of sale performance.
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