Recognize the barrier between consumers and brands
Participation and communication are at the forefront of brand success. The more consumers feel like a part of the company or brand, the more likely the consumers are to become promoters of that brand.
If brands fail to develop a connection with customers, these same brands will find it difficult to create loyalty and repeat business. Instead, customers will likely move to another brand that aligns with their values. To bridge the gap, companies need to understand what customers want and how customers want to communicate.
So, how can the average company do that?
How to get to the heart of what shoppers want
Let’s take a look at a few of the exciting ways that brands are tapping into changing shopper attitudes and behaviors and leveraging the insights to improve shopper marketing strategy in-store and online.
Stay ahead of the competition
Ready to take the next step? Download Consumer Insights’ new ebook, The Right Way Towards Data-Driven Decision Making, to dive deeper into building a marketing strategy that uses insights to provide a way forward.
NielsenIQ Consumer Insights: The right data + a confident path forward
When it comes to understanding what shoppers want and how to connect with them, it’s critical to have access to accurate, timely data. But the right data is only half the battle; the other half lies in taking action with that data that drives results for business.