Buying Behavior

Understanding consumer buying behavior across the omnichannel landscape can guide your strategies for attracting new shoppers and growing with existing shoppers. We help you make the critical connection between what consumers do and why by diagnosing trends and behavior changes over time—so you can make data-driven decisions to increase your basket size using in-depth shopper insights.

NIQ's Buying Behavior solutions, powered by industry-leading methodology and data science, allows brands and retailers around the world to develop powerful strategies for greater customer insights, conversion and retention. With modern, representative consumer panels and custom research survey capabilities grounded in the perspective of a decade of shopper trends—as well as analytics to bring it all together—you can understand consumer and shopper behavior, attitudes, demographics, and loyalty at a granular level across channels and industries.