Your guide in an ever-changing world
Our best-in-class data scientists and analysts simplify the complexity of market information, revealing powerful insights through clear, compelling stories. We capture the world as it is today, to allow you to look to the future and make decisions with confidence. With solutions powered by analytical expertise and rigorously tested, granular data, you’ll have the insights you need to drive your business forward.
Founded in 1923, built for today
Trends may change, but our commitment to data science and analysis remain true and trusted by manufacturers and retailers across the globe.
We deliver the complete truth
We prioritize data granularity and accuracy to power your brand management, consumer relationships, demand discovery, supply chain management, new service launches, and more.
Insights from our retail sales data and analytics, consumer behavior data, and new product concept testing solutions give you the background knowledge you need to succeed.
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
Nielsen IQ Japan
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