The C360 2023 agenda has been announced.
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Progressing with purpose
Consumers increasingly desires change at the natural retailers and beyond. Their definitions of wellness are expanding to include not only their personal health, but the well-being of others and the planet. They want to easily find products that meet their health and wellness need, and support brands that align with their personal values. With rich, detailed product attribute data, CPG players can stay ahead of the purpose-led priorities driving today’s consumers.
Understand purchase drivers for today’s discerning consumers:
Improve product discoverability
Deliver experiences that meet shoppers’ needs
Maximize revenue by seeing emerging trends
How to connect with the purpose-driven consumer:
Today’s conscious shopper selects everything from groceries to beauty products based on how well they align with their personal values.
Major opportunities await brands and retailers who tune into the evolving purpose-driven priorities of today’s consumers.