Decode the evolving retail landscape and store performance to forge retention and conversion
NIQ’s Shopper Trends is an annual syndicated Survey-Based Solution that leverages over a decade of trended data with comprehensive coverage across 50+ markets, delivering in-depth insights into shopper and category trends.
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Optimize your retail strategy with NIQ Shopper Trends
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Male/Female, aged 18-65 years, either main grocery shoppers or influencers, have visited respective channel in past 4 weeks
Year of study: 2022-2023
Sample size: Market-specific, 600+
Data collection: Online or CAPI

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