2024 Spend Z Insights: Trends & Strategies for Brands

Report

Spend Z

Gen Z changes everything. Read on to learn more and to download the report.

Report

Spend Z

Gen Z changes everything. Read on to learn more and to download the report.

28 June 2024 [x] mins read

Consumer Behavior , Featured , Industry Trends

Gen Z’s spending power is expected to grow to $12T by 2030.
This generation will have a significant influence on the products manufacturers and retailers sell in the near future.
NIQ’s latest report has everything you need to know to get their attention.

Why is it important to pay attention to Gen Z preferences

now and in the future?

Watch World Data Lab's Dr. Homi Kharas and Wolfgang Fengler discuss the impact of Gen Z to the CPG industry.

Learn more and download report