NIQ's 2024 CMO Outlook survey revealed both consistency and change in what CMOs are prioritizing in their marketing strategies.
Established practices continue to remain relevant, but the fast-evolving Artificial Intelligence (AI) landscape is driving the need for tighter collaboration across marketing, IT, and data science teams.
This report not only highlights the findings of the survey; it also explores AI's potential in the years to come, offering senior marketing leaders in retail and manufacturing critical analysis to guide their 2025 planning.
AI in marketing: What's next?
Senior marketers are increasingly deploying AI tools across a range of areas. Beyond content creation, Generative AI (GenAI) is playing an expanding role in enhancing customer experience and service, indicating that its impact will continue to grow across various marketing functions.
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Senior marketers
Download our full report to discover how senior marketing leaders are approaching strategic planning in 2025—and where AI fits in.
What's inside:
- New year, new opportunities for marketers
- Market overview
- Data utilization trends: Moving toward prescriptive outcomes
- AI's marketing impact: On the verge of transformation
- AI-driven marketing accountability
- AI-driven collaboration
- The importance of long-term strategic investments
- Making intelligent use of data-powered AI
NIQ will be speaking about AI-generated advertising at CES 2025! Come see Marta Cyhan-Bowles, NIQ's Chief Communications Officer and Head of Global Marketing COE, in the Adapting to Change: Demographic Shifts in Advertising Strategy panel session on Thursday, January 9 at 10:00 a.m. PST.
