2023 Pricing & Promotion Tools & Best Practices​


2023 Pricing & Promotion Tools & Best Practices​

Optimizing pricing and promotion has never been an easy task, but 2023 has brought with it a range of issues causing chaos in the markets and leading many brands to take a closer look at their strategies. Today, more consumers are shifting their spending habits to combat growing economic insecurity, supply costs are high, and war and weather events are ongoing.

With so many factors impacting demand and consumers in a state of uncertainty, where should you even start to get your products positioned correctly?

To help you start optimizing your assortment across channels we’ve compiled some of the biggest challenges in each and provided some valuable tips in an easy-to-read eBook for you.


Pricing & Promotion Optimization Requires Expert Data and Insights

In this eBook, we’ll share some of the most important factors impacting CPG brands and their pricing strategies, how to overcome them, and the tools available for them to use as they take a closer look.

You can think of this as the go-to resource to help you better navigate the choppy waters in 2023 and get the most from your products.

In this eBook, we’ll look at:

  • The State of the Market
  • Pricing & Promotion Challenges
  • Pricing & Promotion Best Practices
  • Pricing & Promotion Tools
  • And More

Optimize your Pricing & Promotion with NIQ

Keeping pace with the shifting markets and optimizing your pricing and promotion strategies to meet demand requires accurate and robust data. NIQ offers a range of solutions to help brands of all sizes get the Full View of the market.

For emerging brands, Byzzer™ by NIQ’s reporting solutions, you can have all the data you need at your fingertips. Byzzer™ provides breakdowns of a wide range of attributes and markets in easy-to-digest reports. Best of all, we’ll show you how to leverage this information for your action plan.

Interested in more valuable insights like these?