Report

How healthy food access impacts low-income shoppers 

Report

How healthy food access impacts low-income shoppers 


In order to be competitive in retail, CPG brands and retailers must convey to their customers that health and wellness does not have to be a luxury, but a standard available to all. Expanding customer bases and brand impacts in 2022 means putting in the work to better serve every type of consumer seeking healthy, affordable CPG products. There is far more risk for brands that do not prioritize systemic consumer health and environmental sustainability priorities. 


How to democratize healthy food access 

Equal access to health is a basic human right, in theory. In practice, there are clear disparities across income. The following report is an extensive overview of how wellness is elitist. In the report, you’ll also learn:

  • Why wellness is important across consumers across income.
  • How health inequity continues to grow and how it impacts low-income households shopping behavior with diabetes as a use case.
  • How the CPG industry can help democratize wellness.