A comprehensive report of the buying habits and behaviors of LGBTQ+ consumers

Self-identification as LGBTQ+ is growing in the U.S., with LGBTQ+ consumers representing over $69B in the market. They are a part of every community throughout the US and diverse in terms of personal characteristics, socioeconomic outcomes, health status, and lived experiences.

The report serves as a resource for marketers to recognize the opportunities within the LGBTQ+ consumer segment.

You will discover insights into:

• LGBTQ+ consumers’ spending trends and priorities
• Demographic intersectionalities of LGBTQ+ consumers
• How to reach LGBTQ+ consumers
• The LGBTQ+ consumer’s aspirations,  preferences, and tastes
• And more!

Diverse Voices is a report series that explores the unique purchase behaviors and trends of diverse consumer groups. NielsenIQ data is leveraged to help contextualize the state of the LGBTQ+ consumer market.