Syndicated Studies & Research: Global E-commerce Study - NIQ
Report

Syndicated Studies & Research: Global E-commerce Study

Report

Syndicated Studies & Research: Global E-commerce Study


NielsenIQ’s global study provides online retailers and manufacturers with a 360-degree view of e-shoppers. 

With this perspective, businesses can develop strategies to increase loyalty and spending. It also helps online retailers to evaluate their brand performance and understand their strengths and weaknesses.


Table of contents

Section 1: E-Shopper profile & behavior

New e-shopper profile; Length of time shopping online; Preferred notification method; Devices used for online shopping; Preferred online payment methods; Day and time of purchase

Section 2: E-commerce landscape

Categories and subcategories purchased via purchase channel -online vs. offline, apps vs. websites; E-commerce attitudes and behavior; Triggers for shopping online and social commerce; Triggers for switching e-tailers

Section 3: Category deep dive

Category mission; Category online shopping triggers; Preferred promotions; Steps taken before purchase; Future frequency of shopping category/subcategory online and offline

Section 4: E-tailer brand equity and performance

Relationship tiers; E-tailer brand equity and drivers; E-tailer purchase channel and future intention

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