Let’s talk E-commerce! Episode 4: Relevance of online events for FMCG


Let’s talk E-commerce! Episode 4: Relevance of online events for FMCG

In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (Black Friday, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.

In this episode, we discuss:

  • Relevant online events across the globe
  • Similarities and differences across regions
  • Key strategies that FMCG companies should implement to stay ahead of the game
  • The future of online events for FMCG companies

Watch or listen to this episode of the NIQ series “Let’s talk E-commerce!” and look out for new releases in the coming weeks.

Want to suggest an E-commerce-related topic to cover during the next episode? Fill out the form below and let us know!


Vaughan Ryan

Managing Director, E-commerce, APAC, NIQ

Vaughan leads his team in helping companies understand the consumers’ full shopping journey across both the offline and online environments. He is deeply devoted to making businesses better by understanding what their customers want and desire, not only today but more importantly into the future. He is passionate about understanding both current and future market trends and how this impacts consumer behavior.

Marcelo Osanai

LATAM E-commerce Head, NIQ

Marcelo is Head of E-commerce for Latin America at NIQ Ebit, with 12 years of experience in market research, in different countries such as Panama, Peru, and China. Marcelo Osanai graduated in Social Sciences and holds a specialization in Finance from Unicamp. In addition to his professional career, he also dedicates himself to volunteer work in organizations such as YWAN and All Hands Volunteer, which deal with the needs of communities affected by disasters.

Roberto van Taunay

E-Commerce Commercial Leader, Western Europe, NIQ

Roberto joined NIQ in 2006 and has been working with leading global and emerging CPG manufacturers and retailers on a local and international scale, to help them identify areas of growth and risk and develop relevant strategies for their business. Before his current role, Roberto was responsible for Product Leadership for Western Europe Zone, and prior to that led our Benelux organization.
Prior to joining NIQ, Roberto worked in procurement, marketing, and sales roles at different organizations.

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