Webinar: Food allergy consumer journey and implications for grocery industry - NIQ
Multimedia

Webinar: Food allergy consumer journey and implications for grocery industry

Multimedia

Webinar: Food allergy consumer journey and implications for grocery industry


According to FARE, the world’s leading NGO dedicated to food allergy advocacy and research, 85 million Americans are affected by food allergies and intolerances, including 32 million who have a life-threatening condition.

Understanding the food allergy consumer and ensuring you’re delivering the most transparent and personalized experience is table stakes in today’s competitive landscape. Join our recorded on-demand session to find out how.


Register below to access the on-demand session

Hear leaders from FARE and wellness industry experts from NielsenIQ discuss the food allergy consumer journey, the implications for the grocery industry and how to take action. Watch the webinar recording to learn how you can:

  • Understand the food allergy consumer journey 
  • Make it easy for consumers to identify the products in your portfolio or assortment that are safe to consume
  • Prioritize transparency initiatives across Wellness, Regulatory, Brand Marketing, R&D, E-Commerce and Insights teams