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The FMCG industry is facing challenges with direct impacts on consumer experiences, future company planning, and retail execution. Inflationary pressures persist, economic forecasts are shrinking, and prices are rising rapidly. Consumers have no choice but to reconsider their daily spending to cope with this new reality.
As consumers become more cautious in their spending and look for the new cost-saving strategies, FMCG companies must rethink their pricing tactics keep consumers satisfied in spite of the current economic situation.
The infographic below provides information on how inflation has affected Polish consumers, from their mindsets and behaviors to their top concerns and spending intentions over the next 12 months.