Bridging the Consumer Say-Do Gap for CPG Growth

There’s often disconnect between what consumers say and ultimately do. This is defined as the the say-do gap.
Although consumers “lie,” there is still a high level of predictability between their self-reported intentions and their actions.
NIQ’s new report, “Connecting Mind & Matter,” reveals how CPG firms can bridge the say-do gap to unlock spending growth.

How to track, diagnose and analyze how predictably predictable consumer attitudes are against purchase behavior
How to align your product to multiple, meaningful attribute claims to maximize growth potential
How to anticipate and monetize opportunities where consumers are spending more than they say—unlocking incremental spending
How to leverage a full view of omni-retail measurement to assess whether you’ve moved the needle in sales and share growth