NIQ Digital Shelf

Transforming e-commerce data into actionable insights

More than 150 companies in 72 countries rely on NIQ Digital Shelf for rigorous and actionable insights, constant innovation, and advisory support.

• Radically improve performance. Best-in-class technology provides a hypergranular view of banner- and store-level e-commerce insights. 
• Grow sales. Global and scalable data analytics offer manufacturers a precise visualization of their omnichannel distribution and the ability to identify localized levers of action. 
• Drive growth. AI-powered predictive analytics comprising location-based analytics, sales and share estimates, media monitoring, SEO optimization, and more, all providing a clear view of customer interactions with your products’ online presence as well as competitors’ products. 

Winning the CPG digital shelf

A cutting-edge omnichannel analytics solutions provider, Data Impact works with global CPG brands to drive growth and innovation through localized data and A.I. algorithms. Its team of experts share guidance with precise and accountable steps to offer manufacturers and retailers unparalleled, comprehensive coverage with the granularity needed to make winning omnichannel decisions.

Today’s CPG manufacturers are challenged on all fronts—from understanding how to harness the power of omnichannel, to identifying the right investment for search and media buys, to ensuring market share is not eroded by new competitors—all while avoiding zero-sum price wars. 

Designed for omnichannel, e-commerce, marketing, media, sales and/or retailer analytics teams, NIQ partners with clients to tailor the Digital Shelf platform specifically to their needs to: