BASES

Ad360

Optimize your ad with precise guidance and validate its potential impact, based on implicit brain processing and quantitative explicit response.

BASES

Neuro

Create superior brand communications by directly measuring consumer responses from the brain.

BASES

Pack360

The first and only pack validation tool that fully maps the shopper experience with packaging from the non-concious approach at the shelf to the conscious decision to place in their basket. Utilizes both Neuro methodologies (eye-tracking and EEG) as well as behavioral surveys.

BASES

All Services

Reveal new paths to success, elevated by superior foresight and behavioral data.

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Sign of the Times

Optimizing for growth
in a new world of worth

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Is the price (pack architecture) right? The art and science of portfolio optimization

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Optimizing for CPG growth in a new world of worth